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Which Two Places Are Widgets Usually Displayed On A Website?

Published on
March 8, 2025
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Widgets are the unsung heroes of your website. They're like those handy tools you can't live without, making things simpler and more efficient, especially for lead-generation widget. You’ve likely been puzzled about where to place these widgets for the best results. You’re not alone. Many website owners face the same dilemma. That’s where we come in. This article will walk you through the top widget placement spots, ensuring your site runs smoothly and effectively.

BlogCTAs offers an easy-to-use programmatic CRO tool that takes the guesswork out of widget placement. It helps you optimize your site for peak performance without any fuss.

What is a Widget on a Website?

Man Working - Which Two Places Are Widgets Usually Displayed?

Think of a web widget as a little multitasking superstar for your website. It’s a dynamic, eye-catching block that can either stay in one place on the page or pop up at strategic moments, like when a visitor scrolls down or is about to leave. Web widgets do a specific job: communicate important information, encourage interaction, or provide instant access to helpful features.

Imagine visiting a site and immediately noticing a countdown to a big sale, a live chat bubble offering support, or a friendly reminder about updated business hours. These are all examples of web widgets in action. They’re not just decorative; they’re functional tools designed to grab attention and make life easier for your visitors.

How Do Web Widgets Work?

Despite their polished look, widgets are surprisingly simple to integrate. All it takes is a snippet of code copy, paste, and voilà. Your website transforms into a more interactive, engaging experience. 

Popular widgets include:

  • Event countdowns: Perfect for building anticipation.
  • Visitor counters: Showcase your site’s popularity.
  • Daily weather updates: A nice touch for a localized audience.
  • Digital clocks: Useful for global businesses or time-sensitive events.

Why Use Web Widgets?

According to data from Duda, websites that use widgets boast conversion rates up to four times higher than those that don’t. Why? Because widgets make your site more engaging and intuitive.

Their primary purpose is to enhance usability by giving visitors instant access to information and features without making them dig for it. Whether it’s:

  • Chatbot for real-time support
  • Product recommendation carousel
  • Simple feedback form

Widgets make interactions seamless.

For visitors, this means:

  • Quick access to what they need.
  • A smoother, more enjoyable browsing experience.
  • Custom content or help tailored to their needs.

For businesses, it’s all about:

  • Boosting engagement: Keep visitors on your site longer.
  • Increasing conversions: Nudge them to take action, like signing up for a newsletter or making a purchase.
  • Gathering insights: Collect valuable data on user behavior.

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Why Do You Need a Web Widget on Your Website?

Person Working - Which Two Places Are Widgets Usually Displayed?

Widgets make a website more user-friendly by offering extra features or information exactly where visitors need them. Think about a weather widget on a travel advice site or a live chat button on an e-commerce page. These tools keep users engaged without forcing them to navigate away. Everything they need is right there. 

This seamless integration is crucial, especially as 42% of consumers now expect live chat on websites, up significantly from 27% in 2019, according to Forrester’s research. Widgets make browsing much smoother by keeping everything intuitive and in one place.

Boost Interaction and Stay Ahead 

Interactive elements like:

  • Quizzes
  • Calculators
  • Social media feeds

Pull visitors into your site’s content and encourage them to stick around. This heightened engagement isn’t just about keeping eyes on your page but building a stronger connection with your brand. By making your website more than just a static page, widgets keep users engaged and encourage them to explore what you offer more.

Streamline Customer Support with Ease

Live chat widgets have changed the game for customer service. They allow visitors to ask questions and get quick answers without disrupting their browsing experience. 

This ease of use is vital in today’s fast-paced world, where consumers expect instant support. By making it easier for visitors to get the help they need, live chat widgets reduce friction and improve the overall user experience.

Guide Users and Boost Conversions

Well-placed CTAs and tailored content can guide users toward purchasing, signing up for a newsletter, or booking a service. Widgets can significantly improve conversion rates by simplifying the path to these actions. 

They act as subtle guides, nudging users in the right direction and making it easier for them to take the next step.

Harness the Power of Data Collection

Widgets can also serve as silent data gatherers, tracking user behavior, preferences, and needs. This valuable data helps businesses:

  • Fine-tune their strategies
  • Optimize website design
  • Deliver a more personalized experience

By collecting data in the background, widgets provide insights into what users want and how they interact with your site. 

Achieve Better Results with BlogCTAs

BlogCTAs are a programmatic CRO tool for your blog. We noticed it was too difficult to set up blog-wide CTAs on most content management systems like:

  • Framer
  • Webflow
  • Ghost
  • Strapi
  • WordPress
  • Sanity
  • Tina
  • Dozens of other CMSs

Our engineering teams needed to jump through multiple hoops and divert their attention from pressing issues to set aside 3-7 days to set up a blog-wide CTA for our websites manually. Blog CTAs were created to make setting up CTAs on your blog easy. Increase your blog conversion rate by 3-7%+ with sidebar CTAs. 

Start to capture more leads from your blog within 5 minutes. Sign up for the waitlist today.

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Which Two Places are Widgets Usually Displayed on a Website?

Stuff Laying - Which Two Places Are Widgets Usually Displayed?

Sidebars run alongside the content, usually on the left or right. They’re popular for highlighting essential tools without interrupting the main content flow. They’re perfect for secondary content and actions.

Why sidebars work: 

Sidebars offer easy access to navigation and interaction options without distracting from the main content.

Standard widgets in sidebars:

  • Navigation Menus: Let users hop between pages without scrolling back to the top.
  • Search Bars: Handy for finding specific content quickly.
  • Recent Posts or Updates: Keeps users engaged with fresh content.
  • Social Media Feeds or Buttons: Encourage social interaction.
  • Advertising Widgets: Great for banners or affiliate links.

When to use a sidebar: 

They’re instrumental on blogs, news sites, and e-commerce platforms where users need quick access to related content or categories.

Footers: The Information Hub

Footers sit at the bottom of the page, a key spot often overlooked. They’re perfect for essential info and static details that don’t need constant attention.

Why footers work: 

Visitors naturally look here for contact info, policies, and disclaimers. It’s a consistent place for important content.

Standard widgets in footers:

  • Contact Information: Easy access to address, phone, or email.
  • Mini Site Maps: Quick links to key pages for convenience.
  • Social Media Links: Encourage connections on other platforms.
  • Subscription Forms: Gather email signups effortlessly.
  • Legal Disclaimers: Include necessary copyright notices.

When to use a footer: 

This is ideal for sites with many navigation options or secondary info that wouldn’t fit in the header or sidebar.

Bonus Widget Hotspots

Don’t forget these other prime spots:

  • Headers: Great for search bars, login buttons, or language tools. They’re visible on every page, perfect for global actions.
  • Home Page: Often widget-rich, featuring products, news updates, or galleries to grab attention immediately.

Optimizing Widget Placement

Make them effective with these tips:

  • User Behavior: Use tools to track where users spend time.
  • Responsiveness: Ensure they work well on mobile.
  • Minimalism: Prioritize functionality over clutter.

Strategically placed widgets transform your site into a user-friendly space, boosting engagement and usability.

9 Common Types of Web Widgets

People Working - Which Two Places Are Widgets Usually Displayed?

1. Building Trust with Social Proof and Reviews Widgets

Social proof and review widgets are essential for establishing trust. They display testimonials, customer reviews, or real-time notifications such as “John from New York just bought this product!” 

These widgets provide subtle encouragement, reassuring potential customers that others already trust your brand. This helps them feel more confident about engaging with your site. While these widgets might not directly capture leads, they complement lead-gen efforts by fostering much-needed credibility.

2. The Pop-Up Form: Love-Hate Relationship

Pop-ups are those small windows that appear out of nowhere, often as you’re deep into reading an article or scrolling through a product page. They usually encourage users to sign up for a newsletter, grab a discount, or download a resource. 

The trick is to make them timely and relevant. Consider a pop-up when a visitor is about to leave your site or has scrolled halfway through a page. A pop-up that interrupts the browsing experience can be a major turn-off.

3. Embedded Forms: The No-Nonsense Approach

Embedded forms are the good old standby of lead capture. They’re directly on a webpage, usually in high-visibility spots like blog sidebars, homepage sections, or at the bottom of an article. 

They’re perfect for visitors who prefer uninterrupted browsing but are happy to leave their details when engaged with your content. Embedded forms are simple and effective; something is reassuring about their permanence on the page.

4. Exit-Intent Widgets: The Last Chance Offer

These widgets are the masters of the “last chance” offer. They detect when a visitor is about to leave your website and spring into action with an enticing message like, “Wait! Here’s 10% off your first order!” or “Don’t leave empty-handed download our free guide!” They’re highly effective for reducing bounce rates and salvaging potential leads.

5. The Power of Quizzes and Surveys

Interactive and engaging quizzes and surveys offer visitors value in exchange for participation. For example, a quiz might provide personalized product recommendations, while a survey could offer insights or results relevant to the user’s interests. To see their results, visitors usually need to provide their contact info. It’s a win-win for both parties.

6. Chatbots: The Conversational Star of Modern Websites

Chatbots are the friendly, conversational stars of modern websites. They pop up with messages like, “Need help?” and are fantastic for engaging visitors in real time. Chatbots can answer FAQs, recommend products, or collect contact info for your team. Advanced AI-powered chatbots even personalize interactions, making visitors feel like chatting with a human.

7. Gated Content Offers: The Fair Trade

Have exclusive content like:

  • Ebooks
  • Webinars
  • Checklists

Use a gated content widget to lock it behind a form. Visitors need to provide their email or contact info to access the goods. It’s a fair trade of information for your valuable expertise.

8. Subtle Yet Effective: Sticky Bars and Slide-Ins

Sticky bars and slide-ins are subtle yet effective widgets that provide gentle prompts. Sticky bars are slim banners that stay glued to the top or bottom of a page, ideal for announcing sales or promotions. 

Slide-ins smoothly glide in from the side, catching attention without interrupting the browsing flow. They’re perfect for small, ongoing campaigns like asking users to subscribe or offering limited-time deals.

9. Spin-the-Wheel Gamified Widgets: Adding a Touch of Fun

Add a touch of fun with gamified widgets. Visitors spin a wheel to win discounts, freebies, or other rewards. To claim their prize, they provide their contact details. This playful approach is engaging and a clever way to gather leads.

Related Reading

Capture More Leads from Your Blog for Free Today with Blog CTAs

You’re trying to put a CTA on your blog. It should be simple, right? Yet, it turns into a full-blown project on platforms like:

  • Framer
  • Webflow
  • Ghost
  • And more

Your engineering team is tied up for days. That’s where BlogCTAs comes in. It’s a programmatic tool lets you set up CTAs across your blog in minutes. No more jumping through hoops. Just a few clicks, and you’re done.

Boost Blog Conversions with Sidebar CTAs

Think about where you notice widgets on a webpage. Sidebars and footers, right? These spots grab attention without getting in the way. 

Picture a CTA widget in a blog sidebar. It’s not just there for decoration; it’s working for you. BlogCTAs can increase your conversion rate by 3-7%. That’s more leads without more effort.

A Fast Track to Capturing More Leads

You don’t have time to waste. BlogCTAs get you capturing leads quickly. Forget about wrestling with code or waiting for developers. In just five minutes, you can have your CTAs up and running. While it might sound too simple, it makes BlogCTAs effective. Quick setup, immediate results. 

Get a Head Start: Join the Waitlist

If you’re tired of the hassle, BlogCTAs is your answer. 

The best part? 

You can join the waitlist today. It’s your chance to gain early access and see firsthand how easy it is to transform your blog. Are you ready to save time and boost your conversions?

Turn Your Blog into a Revenue-Driving Machine in Just 5 Minutes

Increase your conversion rate by 3-7%+ with sidebar CTA’s. Start to capture more leads from your blog within 5 minutes. Sign up for the waitlist today.

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